Lidl will be an official partner of the UEFA Women’s EURO 2025TM tournament. The latest venture marks another milestone in Lidl’s commitment to support women’s sports, building on the retailer’s longstanding partnership with the Ladies Gaelic Football Association and continuing its promotion of active, healthy lifestyles for all.
Lidl, who has committed to more than €10 million to the development and promotion of Ladies Gaelic Football since 2016, hold an extensive portfolio of support for women’s sports internationally including handball and cycling. This new partnership will see Lidl extend it’s reach to women’s soccer for the first time and will be activated in all Lidl markets across Europe.
Speaking about the announcement, Robert Ryan, Chief Executive Officer for Lidl Ireland and Northern Ireland, commented: “We are immensely proud to share that Lidl will be an official partner of the UEFA Women’s EURO 2025TM tournament. This is a significant milestone in our support for women’s sports and further underscores of our commitment to the development, promotion and investment in Ladies Gaelic Football over the last 9 years.
There has been a huge amount of progress to elevate women in sport, but there is still a long way to go. At Lidl, we’re fully committed to investing in accelerating the process of change in our society as female athletes deserve our support. This new international partnership is another tangible step we’ve taken to help smash inequality in sport and encourage the public fill every seat at every game. We’re exceptionally proud to put our weight behind the tournament next year and to see some incredible games over the course of the event.”
Lidl have 180 stores and 1.5 million weekly shoppers in the Republic of Ireland and employ more than 5,500 people across stores, regional distribution centres and head office in Tallaght, Dublin. Lidl operates in 31 countries and has more than 12,000 stores and 375,000 employees globally.
