Her Sport Announces Fiat Ireland as Official Vehicle Partner for the 2025 Her Sport Awards presented by Lidl

Her Sport is delighted to announce Fiat Ireland as the Official Vehicle Partner for the Her Sport Awards presented by Lidl, taking place on Friday, 23 January 2026 at The Helix, Dublin. This partnership reflects Fiat Ireland’s commitment to elevating visibility, opportunity and recognition across women’s sport and reinforces the Her Sport Awards presented by Lidl as Ireland’s leading celebration of women’s sport in Ireland.

Now in its eighth year, the Her Sport Awards have become a landmark moment in the national sporting calendar. The event honours athletes, teams, coaches and volunteers whose performances and influence continue to shape Irish sport.

As part of the partnership, Fiat Ireland will deliver a series of exclusive experiences in the lead-up to the Awards, including VIP guest arrivals in Fiat Ireland vehicles, a competition and behind-the-scenes content created with Her Sport. These activations bring fans closer to the event than ever before while showcasing credible, authentic alignment across sport, lifestyle and culture.

Niamh Tallon, Founder of Her Sport, said:
 “We are delighted to welcome Fiat Ireland as the Official Vehicle Partner for the 2025 Her Sport Awards presented by Lidl. With women’s sport growing at an unprecedented pace, Fiat’s support sends a powerful message: women’s sport deserves recognition, investment, and a stage to shine. Seeing the Awards grow year after year has been incredible, and Fiat’s partnership reflects just how far we’ve come in growing the event and celebrating female athletes in Ireland. Their involvement not only elevates the visibility of athletes and role models nationwide but also strengthens the momentum driving equality and opportunity across sport.”

Ciaran Cusack. Brand and Communications Manager at Fiat Ireland, said:  “Fiat is proud to come on board as Official Vehicle Partner for the 2025 Her Sport Awards. Her Sport plays a vital role in celebrating female achievement and visibility in sport across Ireland, which strongly aligns with Fiat’s belief in progress, inclusion and empowering communities. This partnership builds on Fiat’s wider support of Irish sport, including our ongoing partnership with Team Ireland, and reflects our commitment to backing talent, ambition and achievement at every level.”

As Ireland continues to experience unprecedented momentum in women’s sport, driven by record-breaking crowds, historic achievements and increased visibility, the partnership between Her Sport and Fiat Ireland underscores the importance of continued investment and recognition. 

Tickets for the 2025 Her Sport Awards presented by Lidl are selling fast, with demand higher than ever following consecutive sell-out events, it’s one not to be missed.

Public voting is now open, giving fans across the country the chance to support the women who made 2025 a defining year for Irish sport. Voting remains open until Friday, 16 January 2026, so make sure to have your say. Full voting and ticket information is available at awards.hersport.ie.

About Her Sport

Her Sport is Ireland’s leading platform dedicated to women’s sport. Through visibility, education and advocacy, it drives participation and opportunity for women and girls nationwide. Her Sport celebrates athletes and communities across every level and champions a more equal sporting landscape.

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