Nike Faces Criticism Over Skimpy Olympic Apparel For Team USA

Nike is once again the subject of controversy following the release of Team USA’s track and field uniforms for the 2024 Olympics. The unveiling of these uniforms has sparked criticism regarding the women’s kit design, particularly concerning their revealing nature, despite being scientifically crafted for optimal performance. According to Nike’s Vice President of Apparel Innovation, Janett Nichol, the track and …

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13-year-old Mak Whitham is youngest athlete ever to sign NIL deal with Nike

At 13, American youth soccer star McKenna “Mak” Whitham is now the youngest athlete in any sport to sign a NIL (Name, Image, and Likeness) deal with the iconic shoe and sportswear brand. The US U15 international, who plays for Southern California team Slammers FC, gained attention over the past year, earning preseason workout and training invites from NWSL teams …

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How Sophie Becker Became Confident | DOVE X NIKE BODY CONFIDENT SPORTS PROGRAMME

You’d be forgiven for thinking that confidence comes easy to Irish Olympian Sophie Becker, but, just like everybody else, it’s something she continues to work at. The 400m sprinter needs that final confidence boost from those in her inner circle to make sure she can compete at the highest level, exemplified none more than in her coach, Aideen Sinnott, of …

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The Nike v Earps Jersey Saga: An Underestimation Of The Power Of Women’s Sport fans

So Nike finally retorted to the pressure and released Mary Earps ’ England goalkeeper shirt this week, selling them out almost as rapidly as the respect for their research department diminished when it was originally announced they wouldn’t be coming to market in the lead up to the summer’s World Cup. Doing so at that point would have been the …

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Nike U Turn And Release Mary Earps ’ Jersey, Selling Out Rapidly

Amidst criticism for failing to offer replicas of England goalkeeper Mary Earps‘ jersey for purchase around the Women’s World Cup, Nike performed a U turn on Monday and released the kit, selling out within hours. The Man United net minder, who won the tournament’s overall golden glove award for her efforts in spurring her team to the World Cup final, …

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Nike launches women’s-led Phantom Luna boots

The majority of women’s football boots are just men’s boots that have been sized down, but because women’s feet are structured differently, this puts women at a greater risk of injury. Boots designed for men’s feet have been suggested as a contributing factor to the current epidemic of ACL injuries in elite women’s soccer. Nike is attempting to answer this …

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