Barry’s, the leading global fitness brand that originated in Los Angeles over 26 years ago, is making its much anticipated Irish debut on June 14th. Known for the efficacy of its signature Red Room workouts, premium amenities, and cult-like global following, Barry’s is bringing its signature style, energy, and strength to the heart of the city.
This will be Barry’s 92nd studio worldwide and its very first in Ireland, continuing the brand’s explosive global expansion. The Dublin studio promises to deliver everything that has made Barry’s a household name in boutique fitness – from its best-in-class trainers to its immersive workout environment that feels more like a nightclub than a gym.
Barry’s Dublin will offer 50 minute RUN x LIFT classes, giving clients more flexibility while still delivering the intense, efficient workout Barry’s is known for. Each class blends high-octane treadmill intervals with functional strength training on the floor.
Prefer to lift only? The “double floor” option lets you skip the treadmill and go all-in on strength. With different muscle groups targeted each day – including Upper Body, Lower Body, Abs & Ass, and Total Body – clients can train smarter while avoiding burnout.
The Red Room: A Unique Space for an Unmatched Training Experience
Barry’s Red Room offers more than just a workout space; it’s a multisensory experience designed to optimise performance and maintain motivation at all times. From the moment you step in, you’re enveloped in a unique atmosphere with dim red lighting, antimicrobial rubber flooring, and a surround sound system that transforms
every class into a dynamic event. This ambiance is designed to make clients feel empowered and safe while training, turning each session into an exciting and effective challenge.
Outfitted with state-of-the-art equipment, the Red Room features Woodway treadmills, considered the best in the world. These treadmills stand out for their durability, smoothness, and efficiency, providing a unique and high- quality training experience. The room is also equipped with weights, resistance bands, and benches, ensuring a comprehensive and highly effective workout. Each class is complemented by carefully curated playlists to keep energy levels high and motivation constant throughout the training.
The Barry’s Dublin Rundown
● Opens on 14th June
● €26 to drop into one class
● 48 spots per class for an intimate, high-energy environment
● 50 minute classes
● Over 550 square feet of locker and changing space designed for comfort and convenience
● Top-tier amenities, including GHD hair tools, Malin+Goetz skincare, and fresh towels from The Towel Shop
● Barry’s Fuel Bar, offering pre-and-post-workout shakes made with Hermosa protein and Humantra
electrolytes
● Exclusive Barry’s x lululemon retail, featuring limited edition Dublin gear
● World-Class Instructors: Elite instructors leading the class with energising playlists for lasting inspiration
Founding Memberships Now Available
To celebrate the opening, Barry’s is offering a special rate on a 5 pack of classes for €63 and Originals Plus
Memberships packed with VIP perks:
● Invitation to the studio’s exclusive opening party
● 12 free guest passes to bring friends into the Red Room
● Limited-edition Barry’s Dublin merchandise
● A custom Barry’s engraved Stanley bottle
● Priority booking and access
Originals monthly memberships start at just €136 for 8 classes, with additional options for 12, 16, and 30 classes per month available to buy here – all offering excellent value for first movers.
More Than a Workout – It’s a Lifestyle
Barry’s is the original interval-based cardio and strength workout. Launched in 1998 in Los Angeles, it sparked a worldwide boutique gym movement. Since then, it has evolved from “The Best Workout in the World” to become not just a fitness leader but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With over 90 studios across 15 countries, plus Barry’s X – the brand’s inaugural digital fitness experience, which won the “Best At-Home Cardio Class” at the 2022 Women’s Health Fitness Awards – Barry’s now brings its global Fit Fam community to its iconic Red Room both virtually and physically.
Following the success of the original workout, Barry’s expanded its class offerings to include: LIFT (a 50-minute strength training class with monthly benchmarks to set achievable goals); RIDE (a 50-minute class offering high-intensity indoor cycling in the interval training style combined with Barry’s traditional floor work); and Barry’s X, the first-of-its-kind digital fitness community, offering live and on-demand classes, each with Express and Full- Length versions. Barry’s, which has become a global phenomenon with a cult following, makes working hard and
getting strong fun.
For more information, visit: https://www.barrys.com.
With its arrival in Dublin, Barry’s is bringing not only a world-class fitness experience but also a space where everyone is welcomed, challenged, and celebrated.