Soccer

FAI And Cadbury Announce New Partnership To Support Republic Of Ireland WNT

The Football Association of Ireland has today announced that Cadbury is an Official Partner of the Republic of Ireland Women’s National Team in a move that further boosts support for the sport in Ireland.

The announcement comes hot on the heels of the FAI establishing equal pay for the Men’s and Women’s National Senior Teams and underlines the deserved support for the team in their quest to reach 2023 FIFA Women’s World Cup and beyond. 
 
The partnership will see Cadbury take an active role in supporting the FAI’s strategy to continue to raise awareness and grow the women’s game in Ireland through acts of generosity, synonymous with the brand. Cadbury, whose Irish manufacturing operation is based in Coolock, will seek to support women’s football at a grassroots level by enhancing club facilities while raising the profile of women’s players in Ireland. 

As part of the launch, the Women’s National Team captain Katie McCabe visited her old club, Raheny United FC, whose senior women’s side will be the first of many grassroots women’s teams around Ireland to receive funding from Cadbury in a bid to boost participation among women. The funding will provide the team with new kit and assist the club and players in covering running costs and fees for a year, making it more affordable for individuals to get involved in the sport.

Speaking at today’s partnership announcement, Managing Director of Mondelez Ireland, Eoin Kellett, said: “At Cadbury, we are delighted to announce our partnership with the Republic of Ireland Women’s National Team. We’ve seen the team go from strength to strength in recent years and are looking forward to supporting them as they aim to reach the World Cup in 2023 and beyond.”

“We believe this partnership also bestows a responsibility upon us to help in growing the women’s game – a challenge we look forward to supporting the FAI in taking on. According to Nielsen research, 73% of the general population agree that greater visibility of women’s sports and athletes is crucial to grow women’s sport. This is something we will look to support the FAI in addressing through the enhancement of football facilities for women and raising the profile of the exemplary role models playing the sport.” 

Also commenting on today’s partnership announcement, FAI CEO, Jonathan Hill, said: “We are delighted to be partnering with Cadbury at what is an exciting time for women’s sport in Ireland. There have been significant strides taken, both on & off the pitch, in recent times and we are continuing to develop all areas of the game in order to improve structures, increase participation and enhance the profile of women’s players in Ireland, which is in line with the 2022-2025 Draft FAI Strategy. 

“Cadbury is a world-renowned brand who will bring a huge amount to this partnership to help us continue to move forward as we aim to affect women’s football from all levels – Grassroots all the way up to the Republic of Ireland Women’s National Team. It is exciting to launch this partnership ahead of our 2023 FIFA Women’s World Cup qualifying campaign and we look forward to working closely with Cadbury.” 

The Republic of Ireland Women’s National Team welcome Sweden to Tallaght Stadium on 21st October in their first 2023 FIFA Women’s World Cup qualifier.

About Cadbury
 

For nearly 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been the nation’s favourite chocolate bar.

Recently voted Brand of the Year 2019*, Cadbury has a wide range of well-loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers and the category, ensuring it continues to evolve to remain relevant.

The health and wellbeing of consumers is hugely important and so through BeTreatwise aims to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’.

The brand recently announced its plans to bring all Cadbury products predominantly purchased by parents for children, under 100 calories. As well as this, reduced sugar innovations such as Cadbury Dairy Milk 30% Less help consumers manage their sugar intake.

100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s industry leading Cocoa Life programme, which supports sustainable cocoa farming. This helps secure a positive future for farmers, their families and their communities.

About Mondelēz International 
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

HerSport Editor

Her Sport is a platform giving girls and women a voice in sport. Our mission is to level the playing field through increasing visibility, education and creating a cultural shift.
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