Women’s Sports is a Top Sponsorship Opportunity in 2025: ONSIDE Fanflare Report

Understanding fandom the key to sponsorship success for rightsholders and brand The Irish sponsorship market, valued at €225 million in 2024, is projected to grow by 5% to €236 million in 2025, according to the 19th annual ONSIDE Irish Sponsorship Industry Survey. This growth, while positive, represents a slight cooling compared to previous years and is attributed to a levelling …

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The Worldwide Commercialisation Of Women’s Sports

Interest in women’s sports has surged exponentially in recent years, driving significant commercial growth. Football in the UK serves as a prime example of this trend. In this article, we examine the primary areas of commercial expansion for women’s sports and the challenges associated with keeping pace with this rapid growth, including potential legal issues. Sponsorship and media rights Deloitte …

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