Safeguarding World Rugby’s Intellectual Property At The Women’s Rugby World Cup

The most valuable asset held by any sports organisation is its intellectual property (IP). Sports organisations own the copyright to broadcast their matches and register trademarks for competition names, logos and slogans to protect the value of their product. Due to the value associated with those rights, they are typically a target for unauthorised use of distribution. The increasing global …

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Tackling Digital Harassment: Protecting Athletes During The Women’s Rugby World Cup 2025

Digital harassment and online abuse have emerged as significant welfare issues for athletes. Within that, World Rugby research has shown that female athletes are 30% more likely to get abuse than their male athlete counterparts and that the UK is the biggest originator of abuse towards players and officials at an international level. The Women’s Rugby World Cup 2025 is …

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The Commercial Rise of Women’s Rugby Ahead of RWC 2025

Interest in women’s sports has soared over recent years, fuelling substantial increases in its commercial value. The evolution of the women’s football landscape in the UK stands out as a clear example of this pattern, exemplified by the success of Euro 2022 in England. The upcoming Women’s Rugby World Cup 2025 has beaten records as the fastest-selling event of the …

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2025 Women’s Rugby World Cup: Are Brands Really Going To Let Another Opportunity Pass Them By? 

By Neal Cummins We’re two weeks out from the 2025 Women’s Rugby World Cup and, a few low-level activations aside, there’s a notable silence from the sponsorship industry in Ireland. Apart from Energia – who will be rolling out a Women’s World Cup support campaign – brands are missing a moment to truly get behind the women’s game, despite the …

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