This new addition to the list of highest paying women’s sport leagues will have you shook

There is set to be a new addition to the list of highest paying women’s sport leagues, with a project that’s debuting in January 2025 anticipated to swoop in for top spot in its inaugural season. A 3-on-3 US professional basketball league, titled ‘Unrivaled’, which is founded by WNBA stars Breanna Stewart and Napheesa Collier, announced this week that the …

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WNBA to implement “transformational” move to ensure “safety of players is being taken seriously”

The WNBA have this week announced that they intend to implement chartered flights for all teams, with commissioner Cathy Engelbert citing that it could start as soon as this season. Expected to cost an estimated $25 million per year over the next two seasons, Engelbert ensures the measures will be provided “as soon as they can logistically get planes in …

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Caitlin Clark’s Arrival: A Game-Changer for the WNBA?

The record-breaking NCAA basketball star Caitlin Clark has bid farewell to the University of Iowa basketball and collegiate stardom to enter into the limelight of the WNBA. Going into the WNBA draft on On Monday night, 15 April 2024, Clark was selected the first pick in the draft by the Indiana Fever. Speaking after the announcement on Monday night, Clark …

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The Caitlin Clark Effect: How The Collegiate Star Is Reshaping The Basketball Landscape

If you’re a basketball fan, you most certainly know of the legendary Caitlin Clark. And if you’re not a basketball fan, you still would have most probably heard her name in recent weeks. On 15 Febraury 2024, Clark broke the all-time scoring record in her 126th career game, breaking Kelsey Plum’s record which had been standing since 2017. The collegiate …

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World’s Most Marketable Athletes: The Soaring Marketability of Women’s Sports

In the ever-evolving realm of sports marketing, 2023 has brought a significant shift in the landscape, highlighting the growing commercial influence and value of women’s sports. SportsPro’s annual ranking of the world’s 50 Most Marketable Athletes (50MM) has not only crowned Argentine soccer legend Lionel Messi as the most marketable athlete but has also underscored the prominence of female athletes, …

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Las Vegas Aces Clinch Back-to-Back WNBA Championship Titles

The Las Vegas Aces made history by winning back-to-back WNBA championships in a thrilling Game 4 against the New York Liberty. A’ja Wilson led the Aces with 24 points and 16 rebounds, earning the 2023 Finals MVP. Despite missing key players Chelsea Gray and Kiah Stokes due to injuries, the Aces defeated the New York Liberty 70-69 in Game 4 …

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The Economics of Women’s Sports

Sports have long been regarded as a powerful catalyst for personal growth, character development, and community engagement. For women, participation in sports offers more than just physical activity; it’s a journey that nurtures leadership, teamwork, and resilience. Beyond these remarkable personal benefits, the economic landscape of women’s sports reveals a world of untapped potential. The argument that women’s sports aren’t …

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WNBA players cheer wildly for women in business in Deloitte ad

As the Las Vegas Aces face-off with the New York Liberty in the best-of-five WNBA finals series starting Sunday, Oct. 8, Deloitte’s postseason ad campaign has celebrated women in basketball and in business as new findings show exactly how key playing sport is to women’s professional success. Current WNBA players Diana Taurasi (Phoenix Mercury) and Sydney Colson (Las Vegas Aces) …

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Golden State Warriors Announce New WNBA Expansion Team in the Bay Area

The WNBA recently confirmed that the Golden State Warriors, renowned for their success in the NBA, have been approved as an expansion franchise, set to debut in the 2025 season. The addition of the Bay Area franchise marks the first expansion of the WNBA since 2008 when the Atlanta Dream joined the league, and is a testament to the league’s …

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Breanna Stewart Breaks WNBA Single-Season Scoring Record

New York Liberty’s Breanna Stewart made history in the WNBA by breaking the single-season scoring record. Stewart’s incredible feat was achieved as she contributed 40 points to secure a narrow 94-93 victory over the Dallas Wings. This achievement elevated her total points to 885 in just 38 games, surpassing the previous record set by Diana Taurasi, who scored 860 points …

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