• HerSport Editor
• September 5, 2025
• Rugby
• ambush marketing in sport, asahi rugby partner, bbc rugby world cup rights, broadcast rights enforcement, capgemini rugby world cup, counterfeit rugby goods, counterfeit sports merchandise, defender rugby sponsor, gallagher rugby sponsorship, illegal rugby streams, intellectual property in women’s sport, ip protection in sport, mastercard women’s rugby sponsorship, Ogier, protecting sports trademarks, protecting women’s rugby brands, rte women’s rugby broadcast, rugby broadcasting rights, rugby sponsorship protection, rugby world cup ticket resale, safeguarding rugby sponsorships, sports broadcasting rights, sports ip rights, sports marketing protection, unauthorized sports streaming, women’s rugby commercial growth, women’s rugby commercial rights, women’s rugby world cup 2025, world rugby ambush marketing, world rugby intellectual property, world rugby sponsorship partners
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The most valuable asset held by any sports organisation is its intellectual property (IP). Sports organisations own the copyright to broadcast their matches and register trademarks for competition names, logos and slogans to protect the value of their product. Due to the value associated with those rights, they are typically a target for unauthorised use of distribution. The increasing global …