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6 trends in women’s sport right now, and why it’s time for you to invest

There are numerous trends in women’s sport right now causing female athletes to grip the internet and catapult their stock to rise year on year. As attention around them continues to skyrocket, so too does the need for funding to match, and as Parity and Goals Sports say in the promotion of their ‘2024 Women’s Sports Trends Report’ – “While …

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The Sports Bra: How This Pub Has Sparked Global Interest In Women’s Sports Bars

There’s no denying that one of the best places to watch any sports game is with a group of friends in a pub. Yet, for many women’s sports fans, this was never an option due to a vast majority of places only showcasing men’s matches. However, one pub in northeast Portland (USA), seems to have gained international attention as a …

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Women’s Sports Could Bring In Over $1 Billion In 2024

Women’s sports are making waves with a projected revenue of over $1 billion in 2024, marking a significant surge in popularity following a landmark year in 2023. The prediction is based on a report conducted by Deloitte, and the forecast is composed of commercial (US$696 million, 55%), broadcast (US$340 million, 27%), and matchday (US$240 million, 18%) revenues. The past year was …

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The Nike v Earps Jersey Saga: An Underestimation Of The Power Of Women’s Sport fans

So Nike finally retorted to the pressure and released Mary Earps ’ England goalkeeper shirt this week, selling them out almost as rapidly as the respect for their research department diminished when it was originally announced they wouldn’t be coming to market in the lead up to the summer’s World Cup. Doing so at that point would have been the …

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