Women’s Rugby World Cup: The Green Wave is coming

Eight years. That’s how long Ireland’s women have waited to return to the Rugby World Cup. When we sealed qualification on April 28th, 2024 – beating Scotland to claim third place in the Guinness Women’s Six Nations – the celebrations were only the beginning. Planning started the very next day. I read with interest the recent opinion piece asking whether …

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Women’s Sports is a Top Sponsorship Opportunity in 2025: ONSIDE Fanflare Report

Understanding fandom the key to sponsorship success for rightsholders and brand The Irish sponsorship market, valued at €225 million in 2024, is projected to grow by 5% to €236 million in 2025, according to the 19th annual ONSIDE Irish Sponsorship Industry Survey. This growth, while positive, represents a slight cooling compared to previous years and is attributed to a levelling …

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GAA & WOMENS SPORT FUELS RECORD Q1 SPONSORSHIP INFLATION: ONSIDE

The volume of sponsorship deals reported in Ireland in Q1 2022 increased at its fastest rate in 7 years to grow by 43% on the same period last year, while 3 in 4 Irish adults currently have a sponsor specifically of women’s sport in Ireland that appeals most to them, according to new research by sponsorship advisors ONSIDE. As sports …

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