World’s Most Marketable Athletes: The Soaring Marketability of Women’s Sports

In the ever-evolving realm of sports marketing, 2023 has brought a significant shift in the landscape, highlighting the growing commercial influence and value of women’s sports. SportsPro’s annual ranking of the world’s 50 Most Marketable Athletes (50MM) has not only crowned Argentine soccer legend Lionel Messi as the most marketable athlete but has also underscored the prominence of female athletes, …

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Sky Launches Bursary Support For WNT

Sky Ireland announced a bursary designed to support five Women’s National Team players with their academic studies and career development off the pitch.

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