The Secret Behind Lionesses’ Commercial Success

Women’s sport is exploding. From the Caitlin Clark effect, to a record-breaking Women’s World Cup, to the founding of the Professional Women’s Hockey League, the growth has been incredible — and businesses are starting to take notice as they realize the massive return offered on investment in women’s sport. A report from Deloitte predicts that women’s sport will generate over …

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PWHL set to break attendance record again as largest hockey arena in North America sold out

The women’s hockey attendance record is set to fall again after a PWHL game between Montreal and Toronto, marketed as “the Duel at the Top,” sold out Bell Centre in Montreal, the biggest hockey arena in North America. The 21,105 tickets for the April 20 game were sold out within 20 minutes of being available, and many are now going …

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Crowd of 19,285 sets all-time women’s hockey attendance record in Toronto

A crowd of 19,285 set the new all-time women’s hockey attendance record at Scotiabank Arena on Friday night as home team Toronto beat Montreal 3-0 in a Professional Women’s Hockey League game. The previous record of 18,013 had been set at the 2013 world championships in Ottawa at a game between Canada and Finland. Toronto’s Kristen Campbell made 30 saves …

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