Groundbreaking €107m broadcast rights deal agreed in Women’s IPL

Viacom 18 will pay 9.51 billion Indian rupees (about €107 million) for the media rights of the women’s Indian Premier League (IPL) for the next five years, the country’s cricket board have (BCCI) announced. Viacom 18 outbid Disney Star, Sony and Zee among other broadcasters in a closed-bid auction in Mumbai, with the inaugural women’s IPL – a Twenty20 tournament …

Continue Reading