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The Economics of Women’s Sports

Sports have long been regarded as a powerful catalyst for personal growth, character development, and community engagement. For women, participation in sports offers more than just physical activity; it’s a journey that nurtures leadership, teamwork, and resilience. Beyond these remarkable personal benefits, the economic landscape of women’s sports reveals a world of untapped potential. The argument that women’s sports aren’t …

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WNBA players cheer wildly for women in business in Deloitte ad

As the Las Vegas Aces face-off with the New York Liberty in the best-of-five WNBA finals series starting Sunday, Oct. 8, Deloitte’s postseason ad campaign has celebrated women in basketball and in business as new findings show exactly how key playing sport is to women’s professional success. Current WNBA players Diana Taurasi (Phoenix Mercury) and Sydney Colson (Las Vegas Aces) …

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