6 trends in women’s sport right now, and why it’s time for you to invest

There are numerous trends in women’s sport right now causing female athletes to grip the internet and catapult their stock to rise year on year. As attention around them continues to skyrocket, so too does the need for funding to match, and as Parity and Goals Sports say in the promotion of their ‘2024 Women’s Sports Trends Report’ – “While …

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New research showcases the lucrative buying power of women’s sports fans

New research has shown the lucrative buying power of women’s sports fans and how the consumption of women’s sports is growing at a faster pace than their male counterparts, with their growth rate coming it at 50% versus 39% respectively over the last year. The study, conducted by Rain The Growth Agency, looked at the overall opportunity on offer to …

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