The Secret Behind Lionesses’ Commercial Success

Women’s sport is exploding. From the Caitlin Clark effect, to a record-breaking Women’s World Cup, to the founding of the Professional Women’s Hockey League, the growth has been incredible — and businesses are starting to take notice as they realize the massive return offered on investment in women’s sport. A report from Deloitte predicts that women’s sport will generate over …

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Irish sprinter Sharlene Mawdsley: “I was running for fun, and then I got a small bit better as I got older and I wouldn’t have known that if I dropped out of the sport”

Sprinter Sharlene Mawdsley was part of the women’s 4x400m relay team that broke a national record at this Summer’s European Championships, crossing the line with a time of 3:26.06. “It was obviously unreal that we broke the national record. I think we all did go in trusting our abilities and we knew we could produce a really good time. I …

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