US star Alex Morgan is the most highly paid female footballer on Instagram, expected to earn over €575,000 from the platform in 2023.
Aside from their wage as professional footballers, female players are taking to Instagram to boost their earnings. But which stars are raking in the most cash in 2023?
Ahead of the FIFA Women’s World Cup this summer, Betting.com/gb has released an analysis revealing the female football stars with the highest earning power on Instagram, as well as their predicted earnings on the platform for 2023.
With an average earning power of €24,025 (£21,202) per sponsored post, Alex Morgan is the highest earning female football player on the platform. Captain of San Diego Wave and player for the USA national team, Morgan is thought to have earned around €144,147 (£127,212.84) so far on Instagram in 2023, with projected annual earnings amounting to €576,593 (£508,851.34).
Alexia Putellas, captain of the Barcelona women’s team and player for the Spanish national team, is the second highest paid female football player on Instagram. Raking in €5969 (£5,268) per post on average, Putellas is predicted to earn around €95,513 (£84,291.90) in 2023.
Meanwhile, Megan Rapinoe comes in third, with projected earnings of €84,859 (£74,888.82) on Instagram for 2023.
The top 10 highest earning female football players on Instagram:
|
Rank |
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Footballer |
Club |
National team |
Average earnings per Instagram post |
Earnings since 1st Jan 2023 |
Estimated earnings for 2023 |
|
1 |
Alex Morgan |
San Diego Wave |
USA |
£21,202 |
£127,212.84 |
£508,851.34 |
|
2 |
Alexia Putellas |
Barcelona |
Spain |
£5,268 |
£21,072.98 |
£84,291.90 |
|
3 |
Megan Rapinoe |
OL Reign |
USA |
£4,681 |
£18,722.21 |
£74,888.82 |
|
4 |
Leah Williamson |
Arsenal |
England |
£2,430 |
£12,149.41 |
£48,597.65 |
|
5 |
Lieke Martens |
PSG |
Netherlands |
£2,784 |
£11,137.10 |
£44,548.39 |
|
6 |
Christiane Endler |
Lyon |
Chile |
£2,674 |
£10,694.71 |
£42,778.85 |
|
7 |
Mapi León |
Barcelona |
Spain |
£1,302 |
£7,812.76 |
£31,251.04 |
|
8 |
Sam Kerr |
Chelsea |
Australia |
£2,447 |
£7,340.51 |
£29,362.02 |
|
9 |
Barbara Bonansea |
Juventus |
Italy |
£2,127 |
£6,381.47 |
£25,525.88 |
|
10 |
Linda Caicedo |
Deportivo Cali |
Colombia |
£1,417 |
£5,667.04 |
£22,668.14 |
Coming in fourth place overall, Leah Williamson, captain of the Lionesses, is the highest earning England star on social media, raking in an average of €2754 (£2,430) per sponsored post. Based on the number of sponsored posts shared so far in 2023, Williamson is estimated to earn €55080 (£48,608.49) this year.
It's sure to be a year of tremendous growth for women's football, and these stars are raising the profile of the sport in magnificent style.
