NOCCO is a functional energy drink created in Sweden and now available throughout the UK and Ireland. Launched in 2018 in gyms, the brand has continued its expansion ever since throughout sport & fitness, retail, and convenience. With an aim to capitalise on the demand for great tasting, on-the-go sports nutrition products, NOCCO is a market leader in the performance energy category and is now the fastest growing energy drink in the UK (Source: ACNielsen GB Total Coverage Latest 52 weeks w/e 19 September 2020).
As the pioneer of a new sub-category of functional energy drinks, our 2020 NOCCO range features nine delicious flavours, including three summer editions and two caffeine-free BCAA+ varieties, all of which provide benefits which support an active, healthy lifestyle.
All NOCCO products are sugar-free and enriched with vitamins and BCAA (branched chain amino acids) to enhance muscle recovery. One can of NOCCO contains five different types of Vitamin B (folic acid, niacin, biotin, B6 and B12), to help reduce fatigue and exhaustion and contribute to maintaining normal energy metabolism, plus vitamin D, which contributes to maintaining normal muscle function. The core NOCCO range contain 180mg of caffeine and 3000mg of BCAA, whilst the caffeine-free variants contain 5000mg of BCAA.
2020 has created unforeseeable challenges for brands across industries and has reshaped the behavioural landscape for consumers. However, with a set of new challenges comes new opportunities to engage with our existing, loyal customers and potential new audiences.
At NOCCO, it has been crucial to remain present and to support (and grow) our community of fans, customers and ambassadors. Many people have looked for new ways to exercise at home via virtual workouts in an effort to stay active and healthy, whilst also needing positive inspiration and motivation. This provided us with the opportunity to arrange Zoom and Instagram live workouts, free to join for everyone with an IG account, led by NOCCO Ireland ambassadors – ensuring we stayed connected even when apart. The inspiration, positivity and motivation through our community is testament to the brand approach of connecting audiences and advocates across Ireland and worldwide, as we stay strong together – in true NOCCO style.
In a year of challenges and uncertainty, the need for resilience, for that get-up-and-go attitude to life is greater than ever before. At NOCCO, we are part of a healthier energy drink revolution, as a brand which promotes a mentality of determination and ambition, encouraging you to be the best version of yourself.
In the coming months, and years, we will see the rise of conscious-drinker audiences who are greatly influenced by how a brand might impact their health and wellbeing. We are excited to continue to expand across Ireland throughout 2021 and to grow our customer, fan and ambassador network as we do. Only question is, Are you NOCCO enough?